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Prompts fürs Marketing: 7 Vorlagen für ChatGPT, Claude und Copilot

Prompt-Vorlagen für Content, Social Media, SEO, Bilder und Ads.

Diese Vorlagen stammen aus unseren Ratgebern. Unter jedem Prompt steht, in welchem Artikel du die Anleitung dazu findest.

7 Prompts

  1. Prompt-Vorlage in Blockstruktur

    Kling 3.0 · Seedance
    SCENE: 8-second product spot for a premium perfume, calm and elegant.
    SUBJECT: a frosted glass perfume bottle with a black cap, no label text.
    LOCATION: white marble surface, soft beige background, morning light from the left.
    CAMERA: 0-4s slow dolly in from medium shot to close-up, 4-8s gentle arc to the right.
    OPTICS: 85mm lens, shallow depth of field, f/2.
    ACTION: 0-3s light rays move across the glass, 3-6s a single drop runs down the bottle, 6-8s hold on the bottle.
    LIGHTING: soft warm key light, subtle rim light, gentle reflections.
    AUDIO: quiet ambient room tone, soft glass chime at 6s.
    STYLE: photorealistic commercial, clean, no text, no logos, no watermark.
  2. Hypermotion-Produktspot

    Marketing Studio · Seedance 2.5
    SCENE: 10-second CGI product commercial for wireless earbuds, premium and energetic.
    SUBJECT: the uploaded earbuds and charging case, exact shape and color as in the reference.
    LOCATION: dark studio, reflective black floor, thin blue light lines.
    CAMERA: 0-3s fast orbit around the closed case, 3-7s case opens, push in on the earbuds lifting out, 7-10s pull back to hero shot.
    LIGHTING: hard rim lights, cool blue accents, crisp reflections.
    STYLE: high-end tech commercial, no text, no logos except on the product itself.
  3. Create 4 hook variations for the same 15-second UGC ad for a reusable water bottle. Same creator, same kitchen, same product, natural phone-camera look, vertical 9:16.
    Hook 1: holds bottle upside down over the sink, nothing leaks.
    Hook 2: drops ice cubes in, close-up of condensation.
    Hook 3: compares it next to a plastic bottle, pushes the plastic one away.
    Hook 4: says to camera: "Ich hab aufgehört, Plastikflaschen zu kaufen."
    After the hook, keep the identical body: product benefits, then a calm call to action.
  4. Use the uploaded living room photo as the start frame. Keep the exact furniture, windows, floor and wall colors.
    CAMERA: smooth slow dolly forward at eye level for 5 seconds, slight pan right toward the window at the end.
    LIGHTING: natural daylight as in the photo, no added lamps.
    STYLE: realistic real estate video, steady gimbal look, no people, no text, do not add or remove furniture.
  5. SUBJECT: a bowl of ramen with soft-boiled egg, spring onions and chili oil, exactly as in the reference photo.
    CAMERA: 0-3s macro close-up on the egg, 3-6s slow pull back to show the whole bowl, slight high angle.
    ACTION: steam rises gently, chopsticks lift noodles at 4s, a drop of broth falls back.
    LIGHTING: warm side light, dark wooden table, cozy restaurant mood.
    STYLE: appetizing food commercial, slow motion feel, no text.
  6. Schreibe ein Sprecherskript für ein Schulungsvideo von maximal 2 Minuten zum Thema [Thema]. Zielgruppe sind neue Mitarbeitende ohne Vorwissen. Gliedere es in 5 Szenen mit je einem Satz für die Bildschirmeinblendung und 2 bis 4 kurzen Sätzen Sprechertext. Verwende einfache Sprache, keine Schachtelsätze, und schreibe Zahlen und Abkürzungen so aus, wie sie gesprochen werden.
    Platzhalter ausfüllen 1
  7. Hier ist ein Sprecherskript für ein KI-Avatar-Video. Markiere alle Wörter, die eine Sprachsynthese wahrscheinlich falsch ausspricht: Fremdwörter, Produktnamen, Abkürzungen, Zahlen, Datumsangaben. Schlage für jedes eine Schreibweise vor, die beim Vorlesen richtig klingt.